Mass Market Global Laundry
Mass Market Global Laundry
ZANUSSI Lindo
ZANUSSI Lindo
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The Fabric Care business had a desire and commercial need to streamline a number of aging washing and drying platforms into one flexible solution, addressing the needs of the entry to mid segment markets globally. The new laundry platform was designed to address this 'mass-market segment', and was to be utilized by the Electrolux groups portfolio of ‘smart’ brands (such as Zanussi, Frigidaire, Simpson, Westinghouse), targeting various regional markets around the world. The basis for the platform was built around simplifying manufacturing requirements of modularization, shared technologies and innovation, assembly cost reduction and durability. The needs of the business required visual alignment across both the 24” and 27” product footprints, enhancing overall product performance levels to exceed both consumer / market needs and benefits.
Process
Process
Product range levels where designed to give consumers ability to choose options that were fully aligned allowing them to have the ‘Perfect Pair’ in the home environment. The 24 inch platform was launched under the ZANUSSI brand at IFA Berlin in 2014. The global launch of both sizes was during Q1 2015 under Frigidaire in North America, Simpson and Westinghouse brands in the APAC region.
Due to the platforms commercial success since launch, in 2016 the groups premium brands, AEG and Electrolux were added, utilizing the platform's flexibility for strategic purposes in regional core and fledgling markets to strengthen and expand where the brands' product ranges enter the mid segment price range.
Due to the platforms commercial success since launch, in 2016 the groups premium brands, AEG and Electrolux were added, utilizing the platform's flexibility for strategic purposes in regional core and fledgling markets to strengthen and expand where the brands' product ranges enter the mid segment price range.
Details
Details
Project date, 2011-2013
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