Home Baking

Philips ProKnead Kitchen Mixer 7000 Series

Helping consumers create the perfect bakes

Take your baking to the next level.

Working closely and collaborated with our R&D innovation and business teams in the initial stages of the project to define and develop a new solution to re engage with this category based on research highlighting a change in consumer habits towards home baking following the pandemic. Some of the key challenges we had to overcome during this project.Design for robustness and performance - Consumer research showed us that kitchen machines are being used for a broad and extensive range of food and desserts, so robustness and easy versatility are key requirements for users to achieve desired results.Design a simplified experience – Consumer baking habits are evolving and so are their needs. By placing these insights at the center, we looked to develop an easy to use, flexible solution with automatic features to remove guess work. This enables the user to create a holistic connection with our cooking solutions.Platform design enabler – Teaming up closely with our innovation R&D site to develop a platformed approach that enables future variants with value adding features that further enhance use and experience.
MORE TO COME....

Project date, 2021-2022

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